Mash House Brewing Company

Food + beverage · Fayetteville, NC · Ongoing since 2014

The situation

A local brewery with genuinely good food, invisible in a crowded dining market. The product was never the problem — they had no brand identity and almost no footprint in the community, so being good simply wasn't reaching anyone.

The job was distribution and identity, not menu development.

What we did

Built a brand identity and applied it across menus, in-store collateral, and packaging
Ran digital and traditional advertising as one plan rather than two budgets
Social campaigns built around bookable events: beer dinners, game watches
Local SEO to compete for restaurant search in the city
Statewide and local event support to keep them in the conversation

Restaurant covers

+121%

Reservations

+85%

Monthly site visitors

+83%

Social followers

+135%

Google rank, local restaurants

Top 5

Their managing partner's summary, after nearly a decade: social, print, radio, and in-store collateral all handled with detail and attention, with the team relied on daily to keep the brewery relevant across local and statewide events.
— Steve Groveunder, Managing Partner, Mash House Brewing Company

Services used