Creative Stone

Home renovation · Seven markets across North Carolina

The situation

A Fayetteville countertop fabricator chasing high-value renovation projects across seven markets — Fayetteville, Pinehurst, Raleigh, Wilmington, Lumberton, Southern Pines, and Pembroke. A homeowner comparing quartz quotes does not browse; they search their own town and call the first credible result.

So the business question was geographic: could one fabricator be the first result in seven separate local markets at once, including markets it had never sold into?

What we did

Built the website, then a dedicated service page per market rather than one page listing seven towns
Produced ongoing editorial content on countertop materials, remodeling, and home value, aimed at real search demand
Ran SEO, content, web, and social as one workstream — the closest thing in this set to the full system
Tracked seven commercial keywords continuously, so losses were as visible as gains

Quote requests via Pinehurst pages

47

Inbound calls from organic search

112

Commercial keywords in Google top three

7 of 7

New market, invisible to top two

6 months

Combined positions gained, Pinehurst

26

The chain is complete on this one. Six months before, Creative Stone had no search visibility in Pinehurst at all. Three terms climbed from positions 12, 11, and 8 into the top two, including position one for "quartz countertops Pinehurst NC" — and those pages then produced 47 submitted quote requests. Across the wider program, organic search drove 112 inbound calls, four Fayetteville terms held top three all period including the highest-volume term in the set, and the best-performing editorial post reached 37,976 people for 1,179 clicks.
Position one is the mechanism. Forty-seven quote requests out of a market that did not know the company existed six months earlier is the result.

Services used